I've seen a few trends, all of which are related to budget cutbacks, corporate downsizing and the related fear in remaining employees -- they generally don't want to risk getting fired to take a risk with new media or high-exposure projects. Who could blame them.
How are you feeling the effect of the spiraling economy? Here's what I'm seeing:
- Longer sales cycles
- Project delays
- Stakeholders more siloed than ever
- Projects more difficult to manage than ever due to the previous point
- Greater need than ever for retailers and suppliers alike to build integrated marketing solutions that include tight ROI rules and metrics
- Higher expectation in end consumers for highly personalized experiences via all touchpoints